Year
2025
Client
Justin Oom
Category
Full Branding / Corporate Website
Product Duration
In Progress (Launch 2025)
We started by redefining QFG’s brand positioning shifting from a traditional cleaning company to a professional, system-driven facility brand.
Through brand workshops and competitor analysis, we built a foundation focused on clarity, reliability, and growth potential.
This strategic direction guided every visual and digital decision that followed.
The new QFG identity combines minimal geometry, sharp contrasts, and corporate balance.
A custom wordmark logo was developed to express structure and precision, paired with a clean blue-grey color palette symbolizing freshness and trust.
Typography and spacing were optimized for a sense of air and cleanliness mirroring QFG’s core values of transparency and quality.
The design system was developed to carry the new identity across every touchpoint from digital to print.
The website layout emphasizes clarity and simplicity, featuring clean grid structures, smooth transitions, and consistent iconography. Every design decision reflects the brand’s mission: professional quality, visible results.
The new QFG website is being built in Framer, enabling a dynamic, responsive, and scalable experience.
We integrated custom sections for services, project highlights, and client contact — with performance and accessibility as top priorities. The goal is to deliver a platform that feels both corporate and human, turning visitors into clients with confidence.
